Post every weekday without writing a word

No. The writing and the visuals are both produced for you, including the custom images and video that go with each piece. The only thing we need is your approval on what goes out, which is a few minutes a month rather than a few hours a week. Setup on your side is one short form - who you serve, how you sound, what you sell, and any words or claims you never want used - plus reading your website, which we do ourselves. After that the twenty finished pieces a month arrive in your workspace ready to review, and you approve them from your own login whenever it suits you.

You tell us how you sound at setup, along with any words and claims you never want used, and that becomes the brief every piece is written against. You approve every piece before it publishes, so nothing goes out in a voice you haven't signed off on. Anything that doesn't sound like you gets sent back and rewritten rather than published and patched afterwards. Each piece is also written natively for the platform it's going to, so the LinkedIn version isn't the Instagram caption with the hashtags stripped off - which is usually the thing that makes content read as machine-written in the first place.

No. There are two approval gates and nothing gets past either one automatically. The first is the strategy brief at the start, covering the themes and angles for your business, which has to be signed off before a single post is written. The second is every individual piece, which you approve from your own login. Nothing publishes without you approving that exact piece, so there's no scheduled queue quietly running ahead of you. Scheduling and publishing are handled for you once you've approved, which means the only thing between a finished piece and your feed is your own review.

You give us a list of claims and words to avoid at setup - the guarantees you can't make, the comparisons you won't draw, the terms your industry doesn't allow. Every piece is checked against that list automatically before it ever reaches you, and anything breaking a rule is rejected and rewritten regardless of how good the rest of it is. That check runs before your review rather than instead of it, so what you're approving has already been filtered once. You can add to the list at any point, and it applies to everything written from then on rather than only to new campaigns.

Eleven: Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Pinterest, Reddit, Google Business and Bluesky - each written for natively rather than one post copied across all of them. You connect only the accounts you want posted to and leave the rest alone, and you can disconnect any of them whenever you want. The twenty finished pieces a month are spread across the platforms that make sense for your business rather than split evenly for the sake of it - a roofer and a med spa do not belong on the same eleven. You don't hand over passwords to set this up: you click through to link each account yourself, and there's no third-party scheduling seat to buy on top.

No. You connect your accounts directly to your workspace, so there's no Buffer or Hootsuite seat to buy on top of what you already pay for. Scheduling and publishing happen inside the system, and approving a piece is done from your own login rather than a shared inbox or a spreadsheet someone has to maintain. That means you're not paying twice for the same job, and there's no new tool for your team to learn. If you already use a scheduler for something else you can keep it - nothing here requires you to turn an existing tool off.

Only you, the people you invite into your workspace, and our team. Every business's data is separated at the database level rather than filtered in the application, which is the difference between data that can't be reached and data that merely isn't displayed. That separation is tested automatically on every release rather than taken on trust, so it's checked continuously instead of verified once at setup and assumed thereafter. You control who you invite and can remove their access at any time. The social accounts stay yours throughout - you link them yourself and can disconnect them whenever you want.